Image size analysis of the 5 major social platforms
- 12 November 2020
People prefer to read picture messages over long articles. But how to format the image size correctly? After uploading images to social networks like Facebook, Twitter, Instagram, etc., due to the size mismatch, the automatic image compression has become a headache for many people. And corporate brands are often upset by the size of various social media platforms about how to type text to lure potential customers with pictures. As an effective way to attract consumer attention, images have become an important tool in the media and social networks. If you've ever had the above problems, don't worry! The following will analyze the best image sizes of the five major American social programs: Facebook, Twitter, Google +, LinkedIn, and Instagram. You can easily master the skills of grabbing the attention of consumers with visual marketing.
"Do you have Facebook?" It is now more popular to ask for a Facebook account than a phone number. Facebook has become the most popular social media platform today. Like Renren.com in China, when you click on a character or brand on Facebook, Timeline is the first image that catches your eye. The cover of the special page reveals not only personal qualities, brand spirit and corporate culture. So take your first chance, maybe because someone will love the image design, you will have another follower!
Personal Page Cover Size: 851 pixels wide by 315 pixels high.
Personal avatar: 180 pixels in height and width, actually 160 pixels in height and width when displayed.
Image file: JPG file.
Note: If the professional cover file size exceeds 100KB, the system will automatically compress the file once. If the file size of the profile picture is less than 15KB, the photo quality is better.
According to statistics from professional social networking site WeRSM, when Facebook is framed with images, 84% more clicks than regular text messages, 1.4 times more comments and 53% more likes.
Image with link: best size 1200? 627 pixels, ratio - 1.91: 1.
Image placement: Optimum size is 1200 pixels in length and width.
Twitter is the preferred posting platform for American teens, celebrities, and the media. The function is similar to the Chinese Weibo, with photos and short texts to grab the attention of consumers. According to the Media Blog, Twitter posts and images increase share rates by 35%, which is the most effective result compared to videos, tags and quotes.
Personal cover size: 1500 x 500 pixels.
Profile picture: 400 x 400 pixels
Image files: JPG, PNG, GIF files.
Publication image: 880 x440 pixels
Note: Best aspect ratio 2: 1, no more than 3 MB or 1024 x 512 pixels.
Google+
Personal cover size: 2120 pixels wide by 1192 pixels high.
Personal avatar: 250 pixels high and wide
Image files: JPG, GIF files.
Publication image: 497 x 373 pixels in length and width
Video and audio preview: 497 x 279 pixels
Note: Google+ has authority and authority in search engine optimization (SEO). Therefore, the publication + pages must have a certain quality.
For detailed instructions on setting up a profile picture, click here.
LinkedIn
The world's largest professional social network with over 300 million users. For the business-to-business (B2B) e-commerce model, this is the most extensive communication with the underlying platform.
Personal cover size: 646 x 220 pixels.
Size of the corporate cover photo: 974 x 238 pixels.
Horizontal logo: 100 x 60 pixels
Background Image: Best Effect 1400 x 425 pixels.
Publication image: 497 x 373 pixels
Linked image: 180 x 110 pixels
Note: Because of its professionalism, LinkedIn doesn't have to be too pretty or contain too many images.
The fastest growing photo sharing platform in recent years. According to the marketing research agency Forrester, Instagram has overtaken Facebook to become the social network with the highest engagement rate. Through Instagram, the engagement rate between a brand and its own followers is 4.21%, which is 50-120 times lower than 0.07% on Facebook and 0.03% on Twitter.
Personal avatar: 110 pixels high and wide
Post Image (Computer): 612 x 612 pixels
Photo of publication (mobile phone): 510 x 510 pixels
Note: Analysis shows that Instagram is a social platform that is easy to launch and can provide a high level of engagement. Smaller brands can start with this aspect to build brand awareness and build relationships with customers.
Visual marketing - let consumers fall in love with you at first sight
Text marketing can no longer satisfy today's consumers. Proper use of images can instill an intangible brand concept in the minds of consumers and create a positive brand image. In the long term, with visual marketing you can increase company and brand awareness and increase brand awareness. Analyzing image size analysis on the five major social media platforms will ensure more businesses know how to style images for visual marketing so consumers will instantly fall in love with your brand.